Posts Tagged ‘west point thoroughbreds’

Saratoga typically dominates the racing scene in late July and August, so it was good news for Del Mar that the West Coast track had its opening a week earlier than the Spa this year, putting it in the national spotlight at least for a few days.

And a very good debut  it was, with the largest opening-day crowd in history – despite an increase in parking and admission prices, soaring gasoline prices and a spiraling economy. A stubborn TVG (do they have any friends left in the industry?) continues to make it difficult for fans to wager online, and that factor had to contribute to a 10% drop in handle.

Last year’s problems with the newly installed Polytrack (the afternoon heat softened the wax, making it more like mushytrack) seem to have been corrected, and the race times in the afternoon are several seconds faster than they were in 2007. Just as important, the track is safe – so far. But horseplayers can’t be blamed for holding back a bit on their Del Mar wagers if they’re uncertain about the kind of track they’ll be getting. More closers than front-runners seem to be winning, but the track is playing fair.

Speaking of playing fair (or not), why did the controlling members of the Breeders’ Cup board of members and trustees gang up to keep NetJets founder Richard Santulli off the 14-member operating board of directors in a recent election? Santulli is a highly respected businessman who brings everything to the table you’d think the Breeders’ Cup board needs. Apparently, however, he lacked the one thing the controlling members wanted: a nodding head.

One fellow the controlling board members favor is Terry Finley, the founder and president of West Point Thoroughbreds, a successful racing partnership. The week after Finley was re-elected to the Breeders’ Cup board, the organization teamed up with West Point in a creative promotion  for the popular ESPY Awards on ESPN that gave all the participating celebrities and athletes the opportunity to redeem a free share in a West Point horse and enjoy a free, VIP trip to the Breeders’ Cup championships. West Point in turn would be able to promote the celebrity/athletes as a West Point partner. No matter how innocent the choice of West Point may have been, it’s amazing no one within the Breeders’ Cup saw the potential to read this as another good ol’ boy deal of “we’ll scratch your back if you scratch ours.”

A guest editorial submitted to the Paulick Report by Kentucky Congressman Ed Whitfield is sure to have heads shaking with disagreement in some corners over Whitfield’s proposal to amend the Interstate Horseracing Act of 1978 to address some of the issues the industry is struggling with, including medication. Kentucky’s newly configured racing commission and the California Horse Racing Board took steps this past week to regulate anabolic steroids, and that’s a good thing, but Whitfield’s efforts may be gaining momentum in Congress.

A Paulick Report reader called it typical for the “land of fruits and nuts” when Calilfornia Gov. Arnold Schwarzenegger appointed former actress Bo Derek  to the California Horse Racing Board, but what’s wrong with having someone whose life is largely committed to the protection of animals (horses in particular) on a governmental board that regulates horse racing? We weren’t the only one to call the appointment a “10.”

Interesting that on the same day the Paulick Report was writing about the death of print coverage of horse racing (at least in the Los Angeles Times, the nation’s fourth-largest newspaper that axed its two racing writers) , Jess Jackson was stimulating interest with an online poll asking the public to help him guide Curlin through the rest of his racing career. Sure, it’s a gimmick, but it’s a smart one that got a lot of people talking about racing’s biggest star instead of racing’s biggest problems. Within a couple of days, more than 10,000 people had voted in the poll. Go here  to vote or see the current results of the poll.

Anyone else wondering what’s up at the Downs? Churchill Downs, the publicly traded company cut a couple of dozen jobs  this past week in the wake of a falling share price. CEO Bob Evans hasn’t pulled a rabbit out of his hat yet, and neither has the team of techies he put together in California’s Silicon Valley to develop new products and ideas. Confrontations with horsemen over distribution of account wagering revenue haven’t been productive to Churchill Downs or the industry. 

By Ray Paulick

Copyright ©2008, The Paulick Report

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Though a leading Thoroughbred owner said "it didn’t pass the smell test," there was nothing fishy about a Breeders’ Cup board member getting a potentially huge publicity boost when the Breeders’ Cup placed a free ownership interest in some of his horses in 125 "gift bags"  distributed to prominent celebrities and athletes attending Wednesday night’s ESPY Awards in Los Angeles. At least that’s the word from the Breeders’ Cup executive who put the promotion together.

ESPY host Justin Timberlake, presenter Will Ferrell and star athletes ranging from David Beckham to Brett Favre and Danica Patrick were among those who received the 125 gift bags loaded with goodies: apparel, luggage, jewelry, technology, spa treatments and entertainment experiences were among the 50-plus freebies stuffed in each bag and handed out to the celebrities attending the ESPY Awards, which was taped Wednesday and airs Sunday night on ESPN at 9 p.m. Eastern.

According to Peter Rotondo, vice president of media and entertainment for the Breeders’ Cup, Indy car driver Helio Castroneves went through the gift bag for the ESPY telecast and identified the Breeders’ Cup package, which included a VIP experience at this year’s event and a small ownership interest in a horse, as the "number one" giveaway because "I get to own a horse." The certificate included a large cardboard cutout of a racehorse.

The horse ownership is a 2% stake in one of three Thoroughbreds offered by New Jersey-based West Point Thoroughbreds. To claim ownership to the non-transferable certificate, the athlete or celebrity must call West Point to redeem the certificate and agree to allow their name to be used in future promotions by West Point. 

Rotondo said West Point was the only racing partnership contacted about the promotion. West Point is operated by Terry Finley, a member of the 14-member Breeders’ Cup board of directors who was recently re-elected in a hotly contested vote July 11 among the 48-member board of members and trustees. Finley is also a close friend of Breeders’ Cup CEO Greg Avioli. 

And those factors, a competing racing partnership owner said, "didn’t pass the smell test."

"That is so predictable," another partnership operator said. "This is a great opportunity for West Point to promote its business. It was an inside job, obviously. It’s just the way they go about their business at the Breeders’ Cup." 

A third individual, who sits on the board of members and trustees, called the non-bid selection of West Point "outrageous," adding: "It’s clear the Breeders’ Cup board doesn’t feel accountable to the members and trustees or to the rest of the nominators who fund the entire organization."

Peter Land, the chief marketing officer and Rotondo’s boss at Breeders’ Cup, defended the practice. "My job is to work with the board," Land said. "Different board members offer up different ideas. We have a great relationship with our board members, and have worked with (board members) R.D. Hubbard and B. Wayne Hughes on other projects. Terry (Finley) was very receptive to (the ESPY promotion), so we worked with his marketing people."

Asked whether it was "free" publicity for West Point, Land said that it wasn’t: "He’s got to give up partnership interests in the horses," Land said.

Rotondo said he gave no thought to whether or not Finley was a board member when he contacted his close friend, Justin McDonald, a former associate of Rotondo from his days at the NTRA who is now doing marketing work for West Point.

"The whole point of doing this was to get a little buzz for the Breeders’ Cup," Rotondo said. "The second thing was, let’s do something cool to give people something to talk about it. Third, it’s great for West Point if someone redeems the certificate. When I brought the idea to Justin, who’s like a brother to me, he said, ‘We’ll do it.’"

In hindsight, Rotondo admitted the selection of West Point "could" give them a leg up on other racing partnerships in the competitive marketing battle for new investors and racehorse partners. 

"Look, it’s good for the whole sport if Justin Timberlake wants to own a piece of a horse," Rotondo said.

And it’s even better for West Point Thoroughbreds to land a celebrity racehorse owner.

Rotondo’s concept was extremely clever, and if anyone redeems the ownership certificates it’s a winner. It’s a good way to generate publicity involving the Hollywood celebrities the Breeders’ Cup desperately want to bring to their championship races at nearby Santa Anita Park this year and in 2009. It’s too bad other partnerships weren’t invited to participate or even bid on the promotion.

An unintended consequence of this promotion will be hard feelings among those who were left out of the process.

By Ray Paulick

Copyright ©2008, The Paulick Report

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