Posts Tagged ‘thoroughbred daily news’

BLOODHORSE PRESIDENT HITS BELOW THE BELT

Sunday, December 14th, 2008

 By Ray Paulick

Friday’s Paulick Report article on the increasingly sad state of affairs at Bloodhorse magazine  was not easy for me to write, having worked hard to help grow the company over a 15-year period and feeling tremendous sadness that many of my former Bloodhorse colleagues are now without jobs. It’s a very stressful time for those who remain employed there as they deal with changing readership habits, stronger competition and challenging economic circumstances that have brought many traditional print publishers to their knees.

This morning, I was enjoying a cup of tea in preparation for Christmas tree shopping with my daughter when an email of great interest came across my inbox from an old friend at the Bloodhorse. The email’s subject was ‘Bloodhorse (sic) Staff Cut 10%’ penned by company president Stacy Bearse. I didn’t realize how stressful things had gotten until I received this email from the man who hired me as editor in chief of the magazine in 1992 and fired me in 2007. The email, shown below in its entirety, was typed in big, bold face letters:

You wrote a truly shitty column on your alma mater, Crack Pipe. As usual, you got your facts all wrong (Purple Haze?). The more you embarrass yourself with this type of drivel, the more I realize the tragedy of a life and career wasted.

Stacy


Immediately, I checked the email address assuming it must be from a dummy account by an enemy of Stacy trying to frame him. After all, he couldn’t possibly have such terrible judgment as to send me something so vicious and mean-spirited. Alas, it was from sbearse@bloodhorse.com, his business email account.

My first and strongest reaction to these highly personal attacks from him was sadness. When I entered a recovery program in 2004 to deal with a personal issue, one of the spiritual principles I learned was to pray for those who may want to hurt you, in hopes that they can learn to see you in a different light. I’ll say my prayers tonight for Mr. Bearse, who is quite obviously going through a difficult period in his professional tenure at Bloodhorse Publications.

It is also troubling that a man who holds such a prestigious position in our industry would stoop to the level of a sideshow like Ed Musselman, the publisher of the Indian Charlie newsletter. The rants and vicious personal attacks of Indian Charlie are par for the course, but Bearse represents a far more respectable organization and I have always held him to a higher level of accountability.

Earlier this week, Bearse wrote a letter to the Thoroughbred advertising community explaining the company’s current difficulties that led to a $1.5 million budget cut and what he said was termination of 10% of the staff. It was written in a much softer tone than he exhibited with me but one with thinly veiled attacks on the company’s publishing competitors, presumably the Thoroughbred Daily News and Thoroughbred Times, two outfits that so far have weathered the economic storm without having to take the drastic measures that Bloodhorse has.

“First, we never compete with you. Unlike other media properties, we own neither seasons nor shares in stallions that may compete with your business.” This seems to be a reference to the Thoroughbred Daily News, a purely online publication produced by Barry Weisbord, who is an active Thoroughbred owner and breeder. So while this claim may be true, why does it matter? To my knowledge, Weisbord has been completely fair to any and all advertisers and this would explain why they have such a full booking of ads each and every day. Additionally, Bearse several years ago was involved in weanling-to-yearling pinhooking partnerships, so his assertion rings a bit hollow.

But perhaps most confusing is their contention that giving ‘special discounts’ to ‘special people’ on advertising is a bad thing. Assuming this dagger must be intended for the Thoroughbred Times, I still don’t understand the message. Isn’t it a good thing to thank loyal customers by offering them discounts or perks for their consistent business? I believe that’s the psychology behind the personal shopper cards at grocery stores, the reason I get a free bag of dog food after I buy 12 at Feeder’s Supply (it’s for my dog, not me), and how I am about to be named the next U.S. Senator of Illinois by Gov. Rod Blagojevich (the check’s in the mail, Rod!).

The Thoroughbred industry is facing tough times ahead. It’s a competitive business, whether it’s your horse racing against someone else’s or your magazine or web site trying to win advertising support over your rival. The Paulick Report will continue to provide unfiltered coverage on the business in ways that may not always please everyone.

One thing I believe we all can agree to is a wish for the Thoroughbred industry to regain its legs in 2009 and carry us all to a higher plateau.

Copyright © 2008, The Paulick Report

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MONDAY MORNING QUARTERBACK: BREEDERS BLEEDING RED INK

Monday, October 6th, 2008
By Ray Paulick

When Rob Whiteley managed the Foxfield commercial breeding operation for corporate raider Carl Icahn, he had to justify every dollar on the ledger sheets for the real-life Gordon Gekko. You couldn’t pull the wool over Icahn’s eyes on fiscal matters.

Today, free from Icahn, Whiteley runs his own operation, Liberation Farm, breeding and selling Thoroughbreds for the commercial market. He applies many of the lessons and disciplines he learned from his old boss. Coming out of the recent Keeneland September yearling sale, the most important marketplace for commercial breeders, Whiteley examined the profitability of the business he has dedicated himself to since leaving academia 25 years ago (his pre-racing resume includes Stanford, Rutgers, Harvard and the University of California at Berkeley).

The resulting article was published in the Thoroughbred Daily News last Friday, Oct. 3. If you haven’t read it, and you have any interest in the future of this business, Whiteley’s analysis is a must-read. (The TDN is a subscription-only site, but there is no charge for an online subscription.)

What Whiteley found may have been shocking to some, though not necessarily surprising to the many small, blue-collar breeding operations scattered across the rural landscape of Central Kentucky: breeders are bleeding red ink. Many of them face uncertain futures, even without the greater financial crisis brought on by tighter credit markets from the Wall Street/banking meltdown.

Whiteley found that fewer than one in five yearlings catalogued to the Keeneland September sale led to a break-even or profitable result for its breeder. He detailed the example of how a yearling produced through a $20,000 stud fee and selling for $70,000 at public auction (3.5 times the stud fee) does not cover all the expenses associated over the 30 months it took to plan, produce, raise and bring the horse to market.

The most profitable days of the September sale, of course, came at the front end, when not quite two of five yearlings catalogued (38% on days one and three, 37% on day two) broke even or sold for a profit. After the first eight sessions of the 15-day sale (in other words, all of the second half), profits were as thin as a Parisian runway model – the high was 14% of horses catalogued on day nine and the low 0% on day 15.

Worse, Whiteley’s expense assumptions in his profit-loss formula may be on the conservative side. He doesn’t factor in the general and administrative expenses that most businesses absorb or the three in 10 chance that a mare will have a non-productive year (barren, slipped or dead foal).

The problems breeders face are mounting. The price of hay, feed, fencing and vanning are quickly accelerating. Auction prices are retreating, and there is little being done on the national level to bring new end-users (horse owners) into racing. The industry is retracting on many fronts.

Not all breeders are affected equally. For those operations that are secondary businesses or hobbies for multi-millionaires or billionaires who inherited their money or made it in other industries, the losses may be used to write-off profits made elsewhere. Major breeders who stand high-end stallions have that lucrative end of their business to hold them up.

But where this hits especially hard is the backbone of the industry, the small mom-and-pop operations that may own a half-dozen mares, sell their best yearlings and race the rest. They don’t have income from other industries or trust funds to balance their spreadsheets, but they do, collectively, have a huge impact on the overall infrastructure of the horse industry.

Whiteley isn’t whining, and no one put to a gun to his head to buy all those mares he now owns (or co-owns with a bank). He also understands that free-market economics, and the laws of supply and demand, need to run their course. He didn’t publish his complaints without also coming up with what he believes is a short-term solution.

The article describes the industry’s “big three” as sale companies, the veterinary community and stallion owners, and suggests they will be the next group to suffer if the economics for breeders do not improve, and they are forced out of the industry. Fewer breeders will result in lower demand for stallion and veterinary services, and certainly lower profits for Keeneland and Fasig-Tipton.

Whiteley calls for an economic stimulus plan to be borne by the big three: for 2009 only, a 50% reduction in stud fees, a 50% reduction in the cost of services (and medication markup) provided by veterinarians and a 50% reduction in the commission collected by sale companies.

Of course the chances of this actually happening are somewhere between slim and none. Stallion owners will say their fees are based on demand, and veterinarians will cite their rising costs and the investments they’ve made in equipment and education. Sale companies will say they’ve got to making a living, too.

Something, somewhere has to give, or we will see a major exodus from the industry of small businesses. That won’t be good for anyone.

MORE BAD NEWS ON THE RACING FRONT. Turfway Park closed its fall meeting with significant declines in business, both on and off-track, where handle fell 18% and 20%, respectively. There were circumstances to the numbers being so far down (aren’t there always?), but they add yet another chapter to a very troubling sequence of bad economic news for the pari-mutuel side of the Thoroughbred industry.

Keeneland did a very good thing when it purchased Turfway Park and perhaps kept it from being developed for commercial use, though I’m not sure why it is necessary for the cash-rich company to have a partner in Turfway that has no interest in the success of horse racing (a casino company). Many blue-collar Kentucky breeders race their horses at Turfway Park, and the decline of the track since its purchase by Keeneland and partners has been yet another blow to those breeders, who are now shipping their horses to race out of state in increasing numbers to places like West Virginia and Pennsylvania.

Turfway needs an injection of capital and creative or intellectual investment that Keeneland so far is not providing. Investing in Turfway is one way of helping Kentucky’s breeders.

 Copyright © 2008, The Paulick Report

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