Comments on: PASCARELLA: RACING HAS COMMERCIAL APPEAL http://www.paulickreport.com/blog/pascarella-racing-has-commercial-appeal/ An independent voice for news, analysis and commentary on the Thoroughbred racing and breeding industry Mon, 22 Mar 2010 15:49:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Snowbum http://www.paulickreport.com/blog/pascarella-racing-has-commercial-appeal/comment-page-1/#comment-4979 Snowbum Tue, 11 Nov 2008 21:27:28 +0000 http://www.paulickreport.com/?p=376#comment-4979 Animal welfare increasingly matters to the general public. Until everything is done to protect horses and portray racing as a pleasurable, clean, quality entertainment, kind toward its horses, racing will only be popular a few days each year because of its party-like atmosphere (as long as tickets are affordable) and during short meets at attractive tracks. Animal welfare increasingly matters to the general public. Until everything is done to protect horses and portray racing as a pleasurable, clean, quality entertainment, kind toward its horses, racing will only be popular a few days each year because of its party-like atmosphere (as long as tickets are affordable) and during short meets at attractive tracks.

]]> By: Glimmerglass http://www.paulickreport.com/blog/pascarella-racing-has-commercial-appeal/comment-page-1/#comment-4976 Glimmerglass Tue, 11 Nov 2008 17:15:44 +0000 http://www.paulickreport.com/?p=376#comment-4976 As I understood Budwesier came exceedingly close to agreeing to be the title sponsor after Visa did not renew. Today with Inbev's control that wouldn't be an option. Almost every other would-be sponsor will take one look at the fragmented TC Productions with two different networks - let alone Yum! Brands dominating the advertising landscape of the Derby - and walk away. Didn't ABC/Disney make suggestions that the Belmont Stakes could be moved to ESPN not too long ago? That would be even more foolish then the Breeders' Cup moving off the Big Three which is hard to trump. In this era of economic uncertainty racing needs to be careful with who it partners with too. AIG was a touted victory for this year's BC as a new partner. Bad timing, but further proof that you never know what trouble a sponsor can bring to horse racing as well. Yum Brands brought to racing some of its own problems with animal rights. One thing I wish would return is that when Chrysler's Plymouth division was the Triple Crown sponsor (1988 to 1995) they introduced in 1991 a $1 million bonus to the horse that finishes highest under a point ranking system for the three races. This minimized slightly the lack of interest in watching the Belmont of you had a different Preakness and Derby winner. The only rub is that unlike what Visa proposed there was a guaranteed payout. For all those years Visa never had to award any prize money which was a great deal. As I understood Budwesier came exceedingly close to agreeing to be the title sponsor after Visa did not renew. Today with Inbev’s control that wouldn’t be an option.

Almost every other would-be sponsor will take one look at the fragmented TC Productions with two different networks - let alone Yum! Brands dominating the advertising landscape of the Derby - and walk away.

Didn’t ABC/Disney make suggestions that the Belmont Stakes could be moved to ESPN not too long ago? That would be even more foolish then the Breeders’ Cup moving off the Big Three which is hard to trump.

In this era of economic uncertainty racing needs to be careful with who it partners with too.

AIG was a touted victory for this year’s BC as a new partner. Bad timing, but further proof that you never know what trouble a sponsor can bring to horse racing as well. Yum Brands brought to racing some of its own problems with animal rights.

One thing I wish would return is that when Chrysler’s Plymouth division was the Triple Crown sponsor (1988 to 1995) they introduced in 1991 a $1 million bonus to the horse that finishes highest under a point ranking system for the three races. This minimized slightly the lack of interest in watching the Belmont of you had a different Preakness and Derby winner. The only rub is that unlike what Visa proposed there was a guaranteed payout. For all those years Visa never had to award any prize money which was a great deal.

]]> By: PASCARELLA: RACING HAS COMMERCIAL APPEAL http://www.paulickreport.com/blog/pascarella-racing-has-commercial-appeal/comment-page-1/#comment-4975 PASCARELLA: RACING HAS COMMERCIAL APPEAL Tue, 11 Nov 2008 16:30:25 +0000 http://www.paulickreport.com/?p=376#comment-4975 [...] Random Feed wrote an interesting post today onHere’s a quick excerptBy Ray Paulick To hear Carl Pascarella tell it, you’d think corporate marketers would have lined up from Louisville, Ky., all the way to New York’s Madison Avenue to bid on the Triple Crown sponsorship that Visa USA dropped in 1995 after a 10-year run. The relationship between the Triple Crown and Visa ended the same year Pascarella retired as the credit card giant’s chief executive officer. Pascarella, speaking at a Tuesday afternoon session on Marketing & the Customer Experience at the [...] [...] Random Feed wrote an interesting post today onHere’s a quick excerptBy Ray Paulick To hear Carl Pascarella tell it, you’d think corporate marketers would have lined up from Louisville, Ky., all the way to New York’s Madison Avenue to bid on the Triple Crown sponsorship that Visa USA dropped in 1995 after a 10-year run. The relationship between the Triple Crown and Visa ended the same year Pascarella retired as the credit card giant’s chief executive officer. Pascarella, speaking at a Tuesday afternoon session on Marketing & the Customer Experience at the [...]

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